Admin Scale — Outlet Domains

Purposes

Why this business

Buy my time back. Internet money funds the creative work, Realityshow.com and ArtistsUpNext, on the way to impacting 100,000 people a day.

Renewable impact: every visitor to a site we host counts as a person helped. The sites keep helping every day, without me.
Make people winners online: give non-techies a site that works and a way to earn from it.
Prove the part-time AI model: a real business run in under 20 hours a week.

Policy

Simple. Always.

01One button

The simple phone for websites. Want a site? One button. Want an edit? One button. Done.

02Easy

Easy to read. Easy to call. Nothing techy ever reaches the client.

03AI does it

Design, intake, build, edits and phones all run on AI. People are only needed as marketers.

0420 hours

The whole business runs in 20 hours a week or less.

Product first: the $59 site has to be worth it even for someone who never refers anyone. Partner pay comes from real customers paying for real sites, never from people paying to join.

Plan

The strategic plan

01 · TEACHAI Websites 101: people learn to build AI sites and sell them to business owners.

02 · OFFER"Don't build it yourself. Host with us, we build it, you offer it and keep half every month."

03 · JOIN$59/mo gets their own site and makes them a partner. Same price, two wins.

04 · SPREADPartners refer. Paid weekly (Fridays, via Stripe), 2 levels deep.

05 · UPGRADE$99 (booking, simple e-commerce, dashboards, leads) → $199+ (databases, complex builds).

Why it works: someone signing up to learn to build AI sites is telling you they don't know how yet. That's who switches to done-for-you.

~85Sites at $59 with no referrer = $5,000

~170Sites if every sale pays 50% to a partner

150Working target: a mix of direct, partner and $99+ plans

Every item on this scale has to agree with every other item and with the goal. If one is out of line, the program jams.

Programs · open a folder

Programs

Inside every project: target types, in order

Major: the broad aim. · Primary: somebody there → worthwhile purpose → somebody responsible → structure planned → structure held → operating. · Vital: what must be done to operate at all. · Conditional: find out first; if it's OK, go. · Operating: exact actions plus a scheduled time. · Production: quantities against time, set last.

AI Websites 101: the front door

▸

The free course that brings people in. The site is up; the videos aren't made yet.

Project 1.1 · Lock the domain and the page

MajorA course page people can opt into today. PrimaryCourse lives at aiwebsites101.com: free, 18 lessons, access code by email. Page is up. VitalThe opt-in form saves every lead into Supabase and emails them lesson 1. OperatingTest the opt-in yourself end to end.

Who	What	By when
AI agent	Wire the opt-in to leads + welcome email; test it	This week

Project 1.2 · Record the course

MajorAI Websites 101, fully recorded and live. PrimaryLesson outline written; camera, mic and screen recorder set up. OperatingRecord 1 lesson a day in the morning block. AI agent cuts, captions and uploads. ProductionAll lessons live in 14 days. Track watch time per lesson.

Who	What	By when
AI agent	Draft the lesson outline and scripts	Day 2
Cyrus	Record lessons 1–3	Day 5
Cyrus	Record the rest	Day 14

The Opportunity: webinar + partner program

▸

Turn course students into $59/mo partners. The dashboard, Stripe Connect and Friday payouts are already built.

Project 2.1 · Confirm the comp plan

MajorOne clear, written pay plan that matches what the code pays. Primary2 levels, as built in the partner network code. Stripe Connect, paid every Friday. ConditionalConfirm the current level 1 and level 2 rates (the one sale on record paid 50% before the rate change) and write them down. VitalCommissions only come from customers paying for sites. Nobody pays just to join. Written disclosure of typical earnings. OperatingOne page: price, what you get, level 1/2/3 percentages, payout day.

Project 2.2 · Record the opportunity webinar

MajorAn evergreen webinar that turns course students into partners. PrimarySlide deck and script built from the course's best questions. OperatingRecord once, run on autopilot after lesson 3 of the course. ProductionWebinar views/wk → partner sign-ups/wk.

Who	What	By when
AI agent	Webinar deck + script	Week 2
Cyrus	Record it	Week 3

Project 2.3 · Partner starter kit

MajorA new partner can make a first sale in their first week. PrimaryTheir own site, partner training, share links, scripts. Operating4 leads to contact as the buy-in bonus (at $99 level, per plan). Production% of partners with a sale in 30 days.

Hands-free fulfillment (AI runs it)

▸

So 150 sites don't turn into 150 phone calls. Nobody has to talk to anybody.

Project 3.1 · The edit loop

MajorClient asks for a change, the change is done, the client is told. No human in the loop. PrimaryAI answers the phone → transcribes the request → emails it into the edit queue. VitalEvery request gets answered. Queue checked at least hourly. OperatingAI makes the edit → emails the client "done" with a link. ProductionMedian edit turnaround under 24 hrs.

Project 3.2 · Pay, then call the AI

MajorAfter they pay, the thank-you page says "Call now." An AI agent takes everything they want for their site, like talking to a person. PrimaryAI phone line + intake script: business, look, pages, photos, what they want people to do. VitalEvery call becomes a complete intake record and a confirmation email. Nothing gets lost. OperatingIntake record → AI build → "your site is live" email inside 72 hrs. Production% of paid clients who finish the intake call the same day.

Who	What	By when
AI agent	Write the intake call script from the current intake form	This week
Cyrus	Place 3 test calls as a fake client	Week 2

Project 3.3 · AI build from intake

MajorIntake form → finished site in 72 hours, built by AI. OperatingUse referro.styles (and others) as design references for every build. ProductionSites launched per week.

Traffic: fill the front door

▸

You're a media buyer. Use it here: paid traffic straight into the course.

Project 4.1 · Course opt-in ads

MajorA steady, profitable flow of course opt-ins. ConditionalSurvey 10 people who've tried online business: what do they call the problem? Write the ads in their words. OperatingSmall test budget → keep winners, kill losers weekly. ProductionOpt-ins/wk at a target cost per opt-in.

Existing Scene → Ideal Scene

Where it is. Where it's going.

Existing

8 live sites, 1 paused.
172 accounts, 4 partners, 1 partner sale so far.
Dashboard, Stripe Connect and Friday payouts are built.
AI Websites 101 site is up; no videos recorded.
No opportunity webinar yet.
Course page live at aiwebsites101.com (18 lessons), videos still to record.

Ideal

~150 paying sites, $5,000+/month.
The course and webinar bring in partners every week, on autopilot.
Partners make sales in their first week.
AI answers the phone and ships every edit. Nobody has to talk to anybody.
It all runs in under 20 hours a week.
Hosted sites pull real traffic, and every visitor is a person helped.

The gap: the course videos, the webinar and traffic. The machine is already built.

Key Stats · weekly

Stats

Stat	Now	Target
New opt-ins / wk	0 (course not launched)	set after 2 weeks of ads
Course watch time / wk	0	set after launch
New enrollees / wk	—	~5/wk (gets to ~150 by Feb 13)
Active paying sites	8	150
Monthly recurring revenue	confirm in Stripe	$5,000
Visitors to hosted sites	not tracked yet	Counts toward 100,000 people/day

Valuable Final Product

What Outlet Domains produces

A person with their own website they're proud of, who is actively referring other people to get theirs.

And getting it felt as simple as talking to a person: they paid, they called, they said what they wanted, and it was done.

The leverage ladder · what comes after

Outlet Domains → Automate Your Offer

RUNG 1 · OUTLET DOMAINSGet your own website. Simple as talking to a person.

RUNG 2 · AUTOMATE YOUR OFFERBuild on top of it: traffic, marketing, and turning what the owner does by hand into something that works on its own.

Automate Your Offer is the next step in the same business owner's journey, for small business owners and anyone. It gets its own admin scale next.

Battle Plan · this week

Battle Plan

Doable targets that push the plan forward, inside the 20-hour week. Anything that doesn't trace back to a program gets cut.

This week

P3Script the AI intake call (what it asks, what it sends) P1Test the opt-in end to end P1Approve the lesson outline P1Record lessons 1–3 P2Write down the real comp plan (levels + %) P4Survey 10 people who've tried online business StatsLog MRR and active sites from Stripe

The 20-hour week

Mon–Fri	1 hr/day: record 1 lesson (morning block)
Tue / Thu	2 hrs: ads, stats, partner questions
Sat	4 hrs: build block (webinar, pages, fixes)
Sun	1 hr: stat review → next week's battle plan

Checkmarks save in this browser only.

$5,000 a month from the internet.